| ISBN |
9780472075188 (hardcover) |
|
9780472055180 (paperback) |
|
9780472902699 (ebook other) |
| Märkused |
Sisaldab bibliograafiat ja registrit |
| Sisukord |
Chapter 1. Owning Identity -- Chapter 2. Trending Politics -- Chapter 3. Feminism, Social Media, and Political Campaigns -- Chapter 4. A Woman’s Place Is in the (U.S.) House -- Chapter 5. Two Different Worlds -- Chapter 6. The Agenda-Building Power of Facebook and Twitter -- Chapter 7. “Many thanks for your support” -- Chapter 8. Benjamin Netanyahu and Online Campaigning in Israel’s 2019 and 2020 Elections -- Chapter 9. Stabbed Democracy -- Chapter 10. Memes; a New Emerging Logic -- Chapter 11. Populists and Social Media Campaigning in Ukraine -- Chapter 12. The Changing Face of Political Campaigning in Kenya -- Chapter 13. Social Media as Strategic Campaign Tool -- Chapter 14. Candidate, News Media, and Social Media Messaging in the Early Stages of the 2020 Democratic Presidential Primary -- Conclusion -- Footnotes -- Contributors -- Index |
| Märkused |
"Today, political leaders and candidates for office must campaign in a multi-media world not only through the traditional media forums - newspapers, radio, and television - but also through new digital media, particularly social media. Electoral Campaigns, Media, and the New World of Digital Politics chronicles how Twitter, Facebook, Reddit, email, and memes are used successfully and unsuccessfully to influence elections. Each of these platforms have different affordances and reach different audiences in different ways and campaigns often have to wage different campaigns on each of these mediums. In some instances, they are crucial in altering coverage in the mainstream media. In others, digital media remains under-utilized and undeveloped. As has always been the case in politics, outcomes that depend on economic and social conditions often dictate people's readiness for certain messages. However, the method and content of those messages has changed with great consequences for the health and future of democracy. This book answers several questions: How do candidates/parties reach audiences that are preoccupied, inattentive, amorphous and bombarded with so many other messages? How do they cope with the speed of media reporting in a continuous news cycle that demands instantaneous responses? How has media fragmentation altered the campaign styles and content of campaign communication, and general campaign discourse? Finally and most critically, what does this mean for how democracies function?"-- Provided by publisher |
| Märksõnad |
poliitiline kommunikatsioon
|
|
poliitiline reklaam
|
|
valimisvõitlus
|
|
sotsiaalmeedia
|
|
elektrooniline meedia
|
|
poliitilised aspektid
|
|
artiklikogumikud (vormimärksõna)
|
| Täiendkirjed |
Taras, David, 1950- toimetaja
|
|
Davis, Richard, 1955- toimetaja
|
| UDK |
324 (082)
|
|
316.7 (082)
|
|
