| ISBN |
9781668461358 (electronic bk.) |
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9781668461334 |
| ISBN/ISSN |
10.4018/978-1-6684-6133-4 doi |
| Sarjaandmed |
Advances in marketing, customer relationship management and e-services (AMCRMES) book series
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| Sisukord |
Preface -- Chapter 1: A Critical Investigation in Measuring the Impact of the Metaverse in Revolutionising the Future of Financial Services -- Chapter 2: A Study to Analyse the Impact of Using the Metaverse in the Banking Industry to Augment Performance in a Competitive Environment -- Chapter 3: Brand Preference for Smartphones -- Chapter 4: Exploring the Role of Social Media -- Chapter 5: Factors Affecting Detection and Prevention of Financial Fraud in Banks -- Chapter 6: Factors Influencing Imbursements -- Chapter 7: Financial Training Needs of Executives -- Chapter 8: Into the Metaverse -- Chapter 9: Leadership and Emotional Intelligence -- Chapter 10: Leveraging Big Data Analytics in the Healthcare Sector -- Chapter 11: Linking Customers' Perceptions With E-Banking Services in Punjab -- Chapter 12: Metaverse in Education -- Chapter 13: PESTEL Analysis of the Automotive Industry -- Chapter 14: Social Influence -- Chapter 15: Study in the BFSI Sector on the Role of AI in Human Resource Management -- Chapter 16: Systematic Literature Review of Supply Chain Finance -- Chapter 17: Turning the Page -- Compilation of References -- About the Contributors -- Index |
| Märkused |
In many ways, the appearance of the metaverse is an unparalleled progression. A number of new technologies have come together to enable its vision. Augmented reality (AR) and virtual reality (VR) headsets have become cheaper and more powerful improving the user experience. Blockchain has enabled digital currencies and NFTs. The new methods to transact and own digital goods are allowing creators to monetize their activities through tokens. In addition to monetization, and as a means to exchange value, token-holders can also participate in the platform's governance (e.g., vote on decisions). This democratic ownership economy coupled with the possibility of interoperability could unlock immense economic opportunities whereby digital goods and services are no longer captive to a singular gaming platform or brand. As the world steps into the metaverse, it is imperative to spark conversations with all objects and those interacting within the next dimension. Applying Metalytics to Measure Customer Experience in the Metaverse introduces metalytics, a new perspective on analytics for the new dimension of spatial and immersive Web 3.0. It presents the new conversations in the elements of a new digital age converging at a large scale. Covering topics such as big data analytics, financial services, and network analysis, this premier reference source is an essential resource for business leaders and executives, IT managers, entrepreneurs, financial specialists, consultants, statisticians, marketers, government officials, students and educators of higher education, librarians, researchers, and academicians |
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Pealkiri võetud tiitelkuvalt (kirjeldatud 16.01.2023) |
| Märksõnad |
metaversum
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andmekaeve
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logistika
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klienditeenindus
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rahandus
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pangandus
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haridus
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artiklikogumikud (vormimärksõna)
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e-raamatud (vormimärksõna)
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| Lisasõnad |
Electronic books |
| Täiendkirjed |
Bathla, Devesh, 1986- toimetaja
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Singh, Amandeep, 1982- toimetaja
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| Täiendpealkiri |
Ebook Central RR
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| UDK |
004 (082) (0.034)
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